Pros and cons of google search engine
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However, there’s actually hundreds of these features and users have most likely never seen many of them that are geared toward super niche, low volume queries. Some of the most popular features include: Most recently, Google even added a feature that highlights that chunk of information on the web page they got it from, should you choose to click through anyway.Ī wide range of search features exist on Google and they exist to format information in a more clear way that makes sense for the query.
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For example, if I search for Rio de Janeiro from my computer in the US, I’m likely to be served tourism-related results, whereas if I search from Rio, the results will be entirely different.įeatured snippets are Google’s way of pulling the most relevant part from a web page to answer a query, without that user ever having to actually click through to that web page. Perhaps the most impressive capability within Google’s local search performance is the ability to determine “local intent” even when it’s not explicitly included in the query, such as the ice cream example above.ĭepending on the query, localization can pop up in a number of other nuanced ways. Local Search includes an entirely different set of algorithms in addition to the algorithms used for other types of search queries, pulling information from the likes of GMB and Yelp rather than informational blogs. A user can search “dentists near me” or even just “dentists” and Google will show them a local pack of the top 3 dentists based on proximity of their location to the dentists, reviews, and a variety of other local search factors. Because they own another Google product like Google Maps, they’re able to control a superior influx of data about the businesses in any given location that they can then integrate into search results.įurthermore, many enjoy the personalization that localization provides when they enter a query.
PROS AND CONS OF GOOGLE SEARCH ENGINE HOW TO
Google doesn’t bother showing me pictures of ice cream, directions for how to make ice cream, or a history lesson on the invention of ice cream.Īdding Google’s Local Search capabilities is what really puts the engine head and shoulders above the rest. Underneath the local pack, Google has assumed I want to compare and contrast information, so it’s given me some results that aggregate information about ice cream spots, while still knowing I’m in Seattle. Google first assumes that I want to eat ice cream and gives me Navigational results in the form of the local pack (recognizing local intent when it isn’t explicitly stated is another talent of Google’s). Take a search for the query “best ice cream,” for example. Search intent can be broken down into three categories: Informational Searches, Transactional Searches, and Navigational Searches, or as Google calls them, “Know” “Go” and “Do.” Google algorithms will match language you use and mountains of search data to guess what a user’s intent is and give them the best results to carry out that intent.
PROS AND CONS OF GOOGLE SEARCH ENGINE DRIVER
Ī driver of Google’s superior understanding is the ability to recognize search intent. They work together to assess SEO fundamentals that could indicate that a website is the most relevant, accurate source, such as the principles of Expertise, Authority, and Trustworthiness (E-A-T).
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Google’s performance is actually made up of hundreds of “ baby algorithms ” that all work in tandem, and a business that performs well for one baby algorithm may get knocked out of top spot by a business that performs well for two different ones. This can sometimes get them into trouble with SEOs at companies who are vying for top search results, but Google always maintains that their concern is user experience, not businesses’ rankings.Īnd when we say constantly, we mean constantly. They maintain that their singular goal is to provide searchers with the most relevant results possible and that all updates they make are an effort to serve that purpose. Google is constantly testing and improving the algorithms that assess and deliver on queries.